Comments

     | Promote Your Page Too

    Applying Persuasion to Email Creative

    Applying Persuasion to Email Creative: “

    Persuasion Architecture, developed by conversion optimization gurus Bryan and Jeffrey Eisenberg, is a persona-based approach to marketing. If you know a customer’s ‘buying modality’ (Competitive, Spontaneous, Methodical or Humanistic), you can tailor your design, copy and direct marketing to best persuade that type of personality.

    It would be ideal to segment an email list by personality type. You can apply [...]

    | -05:0020102728America/Montreal25', 'February 25th, 2010 Category: Marketing, branding, eCommerce+ | Leave a comment — Print This Post

    Facebook Advertising Success

    Facebook Advertising Success: “

    Just how big is Facebook, really?

    According to TechCrunch, big enough to encroach on Yahoo’s position of ‘third largest Web property in the world’, trailing none other than Google (#1) & Microsoft (#2).

    In the U.S., Facebook already has the second highest number of unique visitors per month – surpassing Yahoo for the first time in January. Compete.com also reports that of [...]

    | -05:0020104128America/Montreal24', 'February 24th, 2010 Category: Marketing, Social Media, branding | Leave a comment — Print This Post

    New Free Google Analytics API Dashboard Application

    New Free Google Analytics API Dashboard Application: “If you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data across different Google Analytics logins and different Google Analytics profiles to display top level [...]

    | -05:0020090830America/Montreal25', 'November 25th, 2009 Category: Google Strategies, Marketing | Leave a comment — Print This Post

    11 Competitive Intelligence Tools for SMBs | Small Business Trends

    11 Competitive Intelligence Tools for SMBs | Small Business Trends: “Small Business Trends
     

    Next Post
    Previous Post
    11 Competitive Intelligence Tools for SMBs

    Small Business Trends November 18, 2009 By Lisa Barone
    It’s not stalking. It’s research. It’s you doing research on your competitors to help you stay up-to-date on what they’re doing so you know which direction you should go. It’s not stalking and everyone’s doing it.

    Here’s a list of [...]

    | -05:0020092030America/Montreal19', 'November 19th, 2009 Category: Business+, Employee Managment, Marketing, Say what?, Search, SecNet-rEbooT, branding, market trends | Leave a comment — Print This Post

    A Chat with the Designer of the Google Logo | WebProNews

    A Chat with the Designer of the Google Logo

    By Philipp Lenssen

    Ruth Kedar of KedarDesigns.com designed the Google logo in the version that became famous around the world (the original tries at designing the logo were by Google co-founder Sergey Brin, reportedly, using the Gimp software). I asked Ruth how the Google logo design came about originally, and here’s her [...]

    | -05:0020091130America/Montreal15', 'November 15th, 2009 Category: Branding Inspiration, Google Apps, Gooooogle, Graphics+, Identity, Marketing, Search, SecNet-rEbooT, branding, corporate identity, design, fontography, logos, unique | Leave a comment — Print This Post

    Starting over with customer service

    Starting over with customer service: “Seth Godin’s riffs on marketing, respect, and the ways ideas spread. Points: 12″

    (Via Squidoo : Plexo : Seth’s best blog posts from the last 2 years.)

    | -04:0020094331America/Montreal04', 'August 4th, 2009 Category: Marketing, Social Media | Leave a comment — Print This Post